Brand Management Throughout Professional Athletes' Careers
نویسندگان
چکیده
منابع مشابه
Developing a Personal Brand Shaping Pattern for Iranian Professional Athletes
The purpose of this study was to developing a personal brand shaping pattern for iranian professional athletes. The research method, based on the method of collecting data, was a mixed exploratory sequence. In the qualitative stage, data collection tools were semi-structured interviews with 23 professional sportsmen, coaches, sports marketing managers, psychologists and sports sociologists. The...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2015
ISSN: 1556-5068
DOI: 10.2139/ssrn.2571871